Grolsch

I wrote this headline for the Toronto Film Festival, of which Grolsch was a key sponsor, when I was the Global Account Director for Grolsch’s lead creative agency (2012 to 2013). I led the creation of Grolsch’s global assets over this time. The creative platform, “Choose Interesting” was executed through a series of premium visuals of people’s eyes in vibrant green with headlines showing interesting life choices they had made.