byrne•dean

Today’s workplaces have never been more aware of the importance of positively recognising diversity, in whatever form that takes. byrne.dean are leaders in this field providing training, strategy and dispute resolution services for their global clients.

As demand for their services increased, their need to update their brand positioning and website became apparent. I worked with the marketing team to develop a brand strategy and subsequent tone of voice deck. I then applied this work to a full rewrite of their website. The subject matter was very detailed and technical. I drew on my training as a lawyer to get to the crux of each section then rewrite it in plain English.

The team was so happy with my work that I was then asked to write a script for an internal marketing film that the founders produced for their 20 year anniversary.