Air France / KLM

I was the Account Director for Air France / KLM at The Bank creative agency from 2012 to 2013. These images are from a print campaign for British business travellers. I wrote the long copy for each execution which explained that with a short flight from London to Paris or Amsterdam, followed by a long flight to their final destination, a traveller is more likely to avoid jetlag on arrival – a complicated message to convey in a small space!

I also oversaw the development of a competition microsite for KLM in partnership with Destination Canada. This involved a continuous-scroll interactive game with fantastic visuals and pithy lines, that I either wrote or edited.